Designation - Sr. Executive - Performance Marketing in a Digital Marketing Agency
Job Location - Mumbai
Job Description:
- Knowledge in handling paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks (ex. Taboola/Outbrain/Colombia)
- Getting ROAS driven output from the team by executing, managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platformWorking knowledge of tools such as Google Analytics, Google Search Console, Google Ads, LinkedIn Ads, YT Ads, FB Ads Manager, FB Insights etc.
- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.
- Running A/B tests across paid search campaigns & landing pages.
- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Qualifications:
- Graduate from Reputed University
- Strong experience in Performance Marketing
- Experience in Digital Marketing Agency is mandetory
- Minimum Experience - 1.5 years or more