JOB DESCRIPTION

•  Knowledge of Facebook Marketing, Google Ads, PPC, SEO and especially Digital Marketing Campaigns, Social Media Marketing & Campaigns, and Email Marketing Campaigns and Analysing campaign performance and KPI is required.
• Manage AdWords and other paid channels
•  Set targets and build strategies to help achieve them
•  Create and test ad copy for operational efficiency
•  Create and optimize landing pages to increase signups
•  Develop and implement campaigns to better lead quality and beat the competition
•  Perform data analysis around web traffic and other key metrics
•  Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
•  Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
•  Communicate with team members on campaign developments, timelines, and results

JOB SKILLS

• Relevant Bachelor’s degree preferred
• Marathi speaking is a must
• Proven experience building campaign strategies from scratch
•  Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
•  Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
•  Experience working with data