Job Brief:
We are seeking a driven and motivated PPC Specialist to join our team. The ideal candidate will have a proven track record of managing successful PPC campaigns and possess strong analytical skills. As a PPC Specialist, you will be responsible for driving qualified traffic to our client's websites through the use of various paid search platforms.

Responsibilities:

• Reports to the Project Manager
• Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising
• Conduct keyword research and analysis to identify relevant keywords for campaigns
• Write compelling ad copy and optimize ad creative to improve performance
• Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement
• Conduct A/B testing to optimize landing pages and ad creative
• Work closely with clients to understand their business objectives and develop customized PPC strategies
• Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner
• Stay up-to-date with industry trends and changes in paid search platforms and algorithms
• Collaborate with other digital marketing team members to develop integrated marketing strategies
• Meets all deadlines as assigned in Atilus’ project management tool
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Skills Required:

• Associate's degree in marketing, business, or a related field
• At least 2 years of experience in managing PPC campaigns, including Google Ads and Bing Ads
• Strong analytical skills and experience working with data-driven insights
• Excellent written and verbal communication skills
• Detail-oriented with strong project management skills
• Google Ads and Bing Ads certifications preferred
• Experience with Google Analytics and other web analytics tools a plus
• Experience with social media advertising is a plus